I was recently hired by Paletas Ice Cream to recreate their logo, business cards, and some other business materials. They are a Mexican ice cream company that sells ice cream to Walmart and a few other grocery stores throughout Texas and Arizona. I’ve tasted a few of their bars before and they are to die for. So, to say the least, I was really excited to get to work with them. They are a very traditional and family-oriented company and they wanted to keep the same look and feel they’ve had for the past many years, but with a little peppy update. I was happy to help with the pep!